— PROJECT NAME
POND'S Social Content
— ROLE
Sr. Copywriter
Reach Agency
— DATE
OCT/2025
POND’S is a legacy brand with a strong Hispanic following, but it faced the challenge of staying relevant to younger consumers in a landscape dominated by Korean skincare. So we leaned into what makes the brand iconic: its heritage. We partnered with multicultural creators who grew up with POND’S as a staple in their homes, allowing their authentic connection to the brand to drive the narrative.