— PROJECT NAME
We Do It For The Plot
— ROLE
Copywriting
— DATE
02/16/2024
Smirnoff realized Gen Z does not care much for drinks, so we came up with an inclusive digital and experiential campaign that would invite everyone, drinkers and non-drinkers to live their best life.
*Spec Campaign developed for DIAGEO during Creative Equals' 2024 Creative Comeback program.
