— PROJECT NAME

Toyota Rav 4

— ROLE

ACD

Writer

— DATE

20/05/2026

Concepted and wrote “Low-Key Active”, a mockumentary-style YouTube campaign for the 2026 Toyota RAV4 Limited targeting Hispanic audiences. The piece follows Latino comedy creator Leo Gonzalez turning a running club in LA into a full fiesta, with the RAV4 as the hype machine behind every escalation. I wrote the hero beat sheet, hook variations for A/B testing, scripted car feature integrations, cutdowns (:06, :15, :30), platform-native Shorts concepts, BTS creative direction and I did a punch-up pass on the final script.