Fernanda Soria

Western Union x Creators


Teamed up with multicultural creators to bring Western Union into real conversations—writing scripts that mixed humor, heart, and helpful money tips. We helped flip the brand’s tone and hit a 10.87% engagement rate.


Client: Western Union

Agency: Love Street & Co.

Role: Writer

Social Channel: IG Reels & TikTok

Year: 2024/2025

Currency ASMR


Financial education can be pretty boring, so we found a *whispering* very relaxing way to teach our audience about currencies around the world. We partnered with @JulietaASMR, a well-known bilingual influencer, to bring to life several episodes of our content series: Currency ASMR. We provided the scripts, she provided the vibes.


Client: Western Union

Agency: Love Street & Co.

Role: Writer

Social Channel: IG Reels & TikTok

Year: 2024/2025

Double it & Send it

MMoving to a new country isn’t a smooth ride. Migrants face language barriers, culture shock, and financial hurdles—but still, they find a way to send money home. Why? Because they moved with a clear purpose: to build a better life. We partnered with a multicultural creator to shoot man-on-the-street content, offering immigrants free cash—and a choice: keep it for themselves, or double it and send it to their family.


Client: Western Union

Agency: Love Street & Co.

Role: Writer

Social Channel: IG Reels & TikTok

Year: 2024